Scratch My Back Marketing is based on some very simple spiritual principals. For many of us it harkens back to Sunday school sermons. It was often taught all over the world in various religious groups that it is better to give than to receive. Sometimes these teaching were called parables. Another spin on these ancient truths is that whatever you give freely will be returned ten fold.
What Scratch My Back Marketing attempts to do is bring these ancient ways of life into the realm of internet marketing. To read how these ancient parables can play out in a digital age you will want to read this explanation Scratch My Back Marketing Explained.
The Building a Better Blog site started after a group of bloggers worked together to go through Darren Rowse's 31 Days to Building a Better Blog Project. They were: